A wise man once told me that, “Whatever you focus on will become stronger in your life.” I heard that as a youth, but it’s concise wisdom has stuck with me through my evolution into a man. It is a simple axiom, yet carries profound truth and insight. In this day and age, it is necessary to be aware of such an idea.
What does focus mean to you? It is probably different for everyone that is asked such a question. For me, focus is simply where my attention lies. If I happen to be on twitter all day, I’m pretty much focused on interacting and sharing in the thoughts of a varied population of people. If I am spending my time at the yoga studio, then my focus is on the development of a mind-body connection. You see, where we place the gaze of our mind’s eye will inevitably lead us in that direction.
This understanding is the pillar upon which marketing and advertising are built. These disciplines have realized that by shifting the focus of viewers, that they are able to captivate the imagination. Take a moment and think about how you are focusing your attention.
Are you being mindful of where your third eye resides? Is your reality a conscious selection, or are you passively focused on the whirlwinds of the world around you? These are questions that only you can answer. But, bear in mind, whatever you are focused on will grow stronger in your life. Choose well my friends…

1. 24-7-365- Gang Starr
2. Peace- the Burnerz
3. So Fresh, So Clean- Outkast
4. Victory ft. Nas & John Legend-DJ Khaled
5. Feel Like Making Love-Roy Ayers
6. Knowledge God-Raekwon
7. I’m a Leader-Zion I & the Grouch
8. Come Fly- the Burnerz
9. Afro Connections at Hi 5- De La Soul
10. Jus Sayin-the Burnerz
11. Nautilus-Bob James
12. Golden-Jill Scott
13. Coffy is the Color- Roy Ayers

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August 31, 2010–Oakland, CA–The Burnerz are a new duo consisting of Zumbi of the hip-hop group Zion I and the Houston-based Trackmasters producer, The Are. Now, after a year of scratching out rhymes, making beats, mixing, and mastering, The Burnerz—who met on tour in Europe in 2003—just completed one of the most energizing independent hip-hop albums of the year.

The Burnerz recruited The Grouch, OneBeLo, Martin Luther, and C-Holiday for the album. “Instead of going through layers of editing (like we do for Zion I),” explains Zumbi of his approach, “We tried to capture the raw emotion of both lyrics and beats for this album.”

Zumbi has always set a new standard for socially conscious hip-hop and this album is no exception. The track “The Edge” where The Grouch and Zumbi spit rhymes about snatching victory from the jaws of defeat. “It’s about feeling hopeless and fearful, but having just enough strength to turn around and confront one’s demons,” explains Zumbi.

As the charismatic emcee of Bay Area group Zion I, Zumbi has released six critically acclaimed albums along with numerous EPs and mixtapes. Zumbi contributed to the Grammy-Award winning group Linkin Park’s album Reanimation as well as the BassNectar album, and mixtapes for the Roots, K’naan and Q-Tip. Currently, Zion I are touring with reggae sensations Rebelution. Their seventh album Atomic Clock drops Nov 9.

Veteran producer, The Are, hails from Houston, TX but his production style is more drum-heavy east coast in sound than southern. He began his career with the trio K-Otix in the early mid 90s, touring Europe and releasing the 2001 LP, Universal, and contributing two tracks for EMC (Punchline, Masta Ace, Wordsworth, and Stricklin). But, it’s been within the last couple years, that The Are has flourished: After signing with the production team the Trackmasters, he produced singles for Keisha Cole (“Where this Love?”), Lil Kim and Lords of the Underground, as well as many others. His Michael Jackson instrumental remix CD, Dem Damb Jacksons, became an online collectors item in 2007. Finally, he produced the first single off the forthcoming Keisha Cole album.

Fans will have to wait until October 12 to hear The Burnerz, but they promise to leak new singles (not on the record) every week until then.

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